Market entry strategy for India
IndiaConnected supports companies in designing and executing the most effective market entry strategy for India.
Get in touchOnce market research indicates that there’s real potential for your business in India, the key question becomes: how do you enter the Indian market effectively? Do you build a distributor or dealer network? Open your own office? Set up a joint venture with a local partner? Or maybe hire an Indian employee to grow your brand locally? Each route comes with different legal, financial, and tax implications. So how do you decide, and how quickly can you begin?
Our experienced team in India helps clients navigate these questions, map out the different entry options, compare them, and define the best market entry strategy. This results in a clear step-by-step plan to launch your Indian operations and unlock the full market potential.
We can support you with:
- Market research: analysing potential, product-market fit, competitors, customers, and value chains
- Identifying potential local partners: distributors, joint venture partners, after-sales partners, etc.
- Mapping out potential sales channels
- Defining the optimal pricing strategy
- Risk analysis related to market entry
- Tailored strategy based on your investment capacity
Guide to setting up sales and distribution in India
The growth prospects for India are huge. India is one of the few countries worldwide whose economy is still growing at 8% per year, so there will be a lot of gains to be made in the next decade. But to take advantage of this growing market as an international company, you need to get to know the country and the Indian consumer and adapt your sales strategy to the local needs and preferences.
In this guide, we offer you insight into the steps that need to be taken to successfully start and grow your sales in India. From preparing your first export shipment to India to setting up a solid after sales service, we will guide and advise you throughout your India journey.
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